Chevrolet Miray Concept Unveiled In Korea

The GM Korea births revealed the Chevrolet Miray (pronounced Mi-ray) concept at the latest 2011 Seoul Motor demo – a mid-electric hybrid-powered boasts example.

The concept's powertrain consists of two front-mounted electric motors, each producing 15 kW (20 bhp / 20 PS) of power for the front axle, coupled with a 1.5 liter four-cylinder turbocharged petrol unit mounted mid-rear which drives the back wheels. Current for the electric motors comes from a 1.6 kWh lithium-ion battery pack that is recharged through regenerative braking.

Styling elements include a new interpretation of the Chevy dual-port grille, scissor doors, LED headlamps, and what the designers call Corvette front and rear fenders. Jet aircraft are also cited as inspirations. Aluminum wheels are 21 inches in diameter at the rear, 20 inches in front.

The Miray is capable of running on electric power alone and the petrol engine kicks in with his gearbox with double clutch change faster when extra power is needed. Chevrolet did not provide performance numbers, or range for the concept.

Paris Preview: Opel Astra Sports Tourer

General Motors announced the 2011 Opel Astra Sports Tourer price for the European market.

The model will retail starting later this year from EUR18,000, with orders being accepted as of now. The entry level Sports Tourer is the 1.4 ecoFLEX engine that develops 74 kW/100 hp. The Opel Astra Sports Tourer will also be available with a 1.4-liter turbo petrol engine with either 120 hp, or 140 hp and with a 2.0 CDTI diesel developing 160 hp and 380 Nm of torque. Actually, the Opel Astra Sports Tourer range will include three diesel and five petrol versions.

The new unit is 1.4 turbo which develops 120 hp and is paired with a six-speed manual transmission. The Astra lineup will also be available with a start/stop technology, to be used on the 1.3l CDTI ecoFLEX engine.

The Opel Astra Sports Tourer price starts at 18,000 EUR for the entry level 100 hp version. The equipment list of the Opel Astra Sports Tourer
includes front ergonomic seats, an adaptive mechatronic FlexRide chassis, AFL+ adaptive forward lighting and the Opel Eye system.




Press Release

The Opel Astra Sports Tourer Priced at 18,000 euros

• Compact Wagon is dynamic, practical – and affordable
• World premiere at Paris Motor Show
• New Astra Hatchback already has 200,000 orders

Rüsselsheim. The Opel Astra Sports Tourer makes its debut at the Mondial de l’Automobile 2010 in Paris (October 2 – 17), but it can be ordered now. The athletic station wagon is as beautiful to look at as it is practical to use. And, it is eco-friendly and affordable to boot. The 1.4 ecoFLEX (74 kW/100 hp) starts at 18,000 euros in Germany. The compact wagon comes with a wide powertrain line-up of three diesel motors and five gasoline engines ranging from 100 to 180 hp.

An efficient trunk design and premium features enhance the functionality of this dynamic, beautifully sculptured wagon which has a load space between 500 and 1550 liters. With the seatbacks down, the cargo load length is increased to 1835 mm – 28 mm more than the current Astra wagon.

New in the compact segment is the FlexFold Rear Seat system, which allows each section of the 60/40 split-fold rear seatbacks to be folded forward at the press of a button located in the side walls of the cargo compartment: A spring is electrically released, automatically activating swift, remote folding of the seatbacks. The Easy Access Cover slides upward and out of the way with a simple tap. The cover retracts with a quick hand motion.

Low cost of ownership is guaranteed due to the Astra Sports Tourer’s favorable insurance rating by the Gesamtverband der Deutschen Versicherungswirtschaft (GDV), an umbrella organization of German insurers. The Sports Tourer received the lowest insurance rating (fully comprehensive, or, “Vollkasko neu” rating 13) of all the compact class wagons the GDV has valued.

The Astra Sports Tourer incorporates exciting Opel innovations that make life more comfortable and driving safer. These include the only front ergonomic seats in the segment certified by independent back experts from the Aktion Gesunder Rűcken (AGR); the adaptive mechatronic FlexRide chassis, the AFL+ adaptive forward lighting and the Opel Eye.

Launched at the 2009 IAA, the Astra five-door has been very well received, with nearly 200,000 orders collected in less than one year.

GM Backtracks On Plan To Nix Chevy Nickname [Video]

General Motors Co. on Thursday backed off a "poorly worded" internal memo that asked employees to refer to the brand only as "Chevrolet" -- not its long-standing nickname -- in an effort to create consistency.

In the original memo, employees were discouraged from using the "Chevy" nickname for the Chevrolet brand. GM later issued a statement to clarify the intention of the memo, saying that it was only meant to help establish Chevrolet as a global brand and that employees needed to be more focused in their communications in referencing the brand.

General Motors said " 'Chevy' will continue to reflect the enthusiasm of customers and fans."
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The internal memo was part of an effort to develop a consistent brand name as it establishes a significant global presence.

In a video also issued by GM to correct itself, Alan S. Batey, vice president for Chevrolet sales and service, said, "Chevy is our nickname. It comes from selling vehicles here in the U.S. for 100 years. We love it when people call us Chevy." Batey was one of the two GM officials who signed the original memo.

On Facebook, brand pages include Chevy Camaro, Chevy Silverado and Team Chevy.

General Motors also stated that they were reconsidering resurrecting the talifin. A sudden resurgence of the love for the 1959 Chevrolet is rumored to be the reason.





Press Release

Statement on the use of Chevrolet and Chevy

"Chevy" will continue to reflect the enthusiasm of customers and fans

2010-06-10 DETROIT -- Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover "Chevy."

GM to launch Chevrolet in Korea

Daewoo may be General Motors’ only established brand in the Korean auto market, but it will soon add another: Chevrolet. GM revealed today at the Busan motor show that it will begin selling bowtie-badged vehicles in South Korea in 2011.

The Alpheon is being positioned in the Korea market as a luxury model at the top of the Daewoo range. It is fitted with a 3.0-liter V6 and a six-speed automatic transmission. GM Daewoo said the car will go on sale in the second half of the year.

GM Daewoo says the "Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio." Much like its Korean couterpart, Hyundai, have made inroads into the luxury sedan segment with the Genesis model.






Press Release

GM Daewoo's All-New Luxury Sedan Debuts at 2010 Busan International Motor Show

Alpheon is GM Daewoo's entry into the upper-midsize segment

Busan, Korea - GM Daewoo Auto & Technology (GM Daewoo) unveiled its much-anticipated luxury sedan, the Alpheon, at the 2010 Busan International Motor Show today.

"With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea," said GM Daewoo President and CEO Mike Arcamone. "I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea."

Another highlight of the GM Daewoo stand is a seven-seat compact multi-purpose vehicle, the Orlando show car, which is making its first appearance at an international motor show in Asia.

In addition, GM Daewoo has on display the Lacetti Premiere and GentraX race cars, and a Matiz mini-car artistically wrapped in pink.

With "Advancing Style" as its theme for this year's Busan International Motor Show, GM Daewoo has 18 vehicles on display that showcase its automotive industry design expertise.

Alpheon - Stylish Luxury Sedan

The Alpheon is based on the same GM global architecture as the Buick LaCrosse, one of the three finalists for 2010 North American Car of the Year.

GM designers and engineers from Asia, Europe and North America targeted the luxury sedan as a global product that would meet the highest quality and performance standards in the most sophisticated markets.

At first glance, the Alpheon's sculpting design flows in all directions, giving the vehicle a tightly wrapped appearance and a fast, coupe-like profile. Its dynamic and elegant body styling is highlighted by sharp side lines, short overhangs and fenders wrapped precisely around large wheel housings, giving it the presence of an upscale large sedan (2,837-mm wheelbase and 4,995mm body length).

With a unique emblem on its front "waterfall" grille, the Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio.

The innovative design philosophy continues in the Alpheon's interior. The flowing shape of its instrument panel design offers a distinct, confident and upscale impression. The refined look is an integrated center stack design that incorporates ice-blue light-emitting diode (LED) ambient lighting along with premium infotainment features. Adding to the use of soft-touch materials and low-gloss trim panels rather than traditional wood applications is indicative of exceptional and luxurious craftsmanship.

Powered by a 3.0-liter V-6 engine combined with a six-speed automatic transmission, the Alpheon will ensure responsive performance when it is launched in the second half of this year in Korea.